Timetric Retail Banking Reports
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Self Service in Retail Banking: Developing and Implementing a Successful Self-service Strategy
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- Retail banking
- Self service
- Self service in retail banking
- Self service strategy
- ATM
- Self service banking case studies
- Barclays Bank Group
- BT
- HSBC
- ICICI Bank
- ING Vysya Bank
- The LINK Group
- Canadian Imperial Bank of Commerce
- Bank of America
- Wells Fargo
- Shinsei Bank
- Absa Bank
- First National Bank
- SpareBank 1
Synopsis
- This VRL Report is organized into the following five sections:
- A ten point plan for strategy development for self service model
- Case studies from leading banks
- Issues impacting the availability and accessibility of self-service banking
- Automating the teller
- Fraud - The growing menace of self-service
Details
- Product code: VR0726MR
- Published: June 1, 2007
- 254 pages
- Single-user: $3800
- Site License: $7600
- Enterprise License: $11400
- Terms & Conditions
Executive summary
Research has confirmed that it is now possible to automate every transaction undertaken by the teller. Both the core tasks carried out by tellers and the softer elements of their work are illustrated along with the type of equipment that delivers the required functionality. Much can be done to encourage and support the migration of customers to self service. Staff will play an important role in the process and they should be trained (and incentivised) to levels of professionalism that enable them to maximize the inherent opportunities of frequent customer dialogues. The integration of the ATM with the payphone booth is reviewed through the approaches taken by ANZ and HSBC, the latest players to trial this form of outlet. The case study covering SpareBank 1 provides a valuable illustration of the effectiveness with which automated depositories can assume the role of the teller and integrate within the branch. The continuing predominant role of the ATM in North America has been further strengthened by the migration to cheque imaging technology of the US based banks. The report looks at the developing functionality of CIBC, Bank of America and Wells Fargo, and together they provide a good view of regional best practice.
Scope
- Self-service equipment is regarded by this report as any customer-activated, customer-facing terminal.
- The report concerns itself primarily with the functionality and strategic role of such terminals. However, it does take account of significant related issues, for example, software, communications and outsourced operations.
- The report addresses the subject of self service as part of a bank’s physical representation. While this includes remotely-located self-service facilities, it does so only in cases where they have been deployed to extend a bank’s retail reach.
- The report does not discuss strategies or equipment targeted solely at generating profits from interchange income earned at third-party locations – whether the operator is an independent ATM deployer (IAD) or bank.
Key highlights
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Reasons to buy
- Enables strategists and senior executives to build up a composite picture of the state of developments in self service and the opportunities they offer.
- This report provides an overview of self service and how it can be leveraged to greatest advantage in retail banking.
- It also offers practical advice on how to approach the development of a self-service strategy. This is done through the framework represented by the proposed ‘ten-point plan’, and the ideas, tools and techniques referred to in the report.
Table of contents
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List of tables
Table 1.1: ATM growth by region, 2005-2011
Table 3.1: Barclays’ new signage policy
Table 4.1: Applications demonstrated at the first Agile Bank concept branch
Table 5.1: Germany: Payment infrastructure – number of terminals, 2001-2005 (000s)
Table 7.1: Sparkasse Herford: Share of transactions conducted by self service (%)
Table 13.1: Average transaction values, 2005-2006 (£)
Table 13.2: ATM withdrawals vs balance enquiries, 2005-2006
Table 27.1: The pros and cons of cash
Table 34.1: Fraud threats and solution options
List of figures
Figure 1.1: Biometrics market by technology, 2007 (%)
Figure 1.2: The ATM pictogram devised by ATMIA
Figure 3.1: Barclays’ Project Eagle branch trial at Abington Street, Northampton
Figure 3.2: Barclays’ ATMs with the new ‘tone of voice’
Figure 3.3: Barclays’ Colindale branch
Figure 4.1: The Agile Bank at Ad Astral Park demonstrates the latest in multichannel banking
Figure 5.1: The Knax comic – a magazine for young Sparkassen customers
Figure 6.1: A birds-eye view of the Sparkasse Forchheim branch
Figure 6.2: Customers are guided to the service they require by subtle colourcoding
Figure 7.1: Sparkasse Herford – created by mergers
Figure 7.2: The ‘new-look’ Sparkasse Herford branch, featuring Crossini’s coffee shop, 24-hour lobby, an airy banking hall and the Knax Klub
Figure 8.1: The principal branch in Wiedenbrück
Figure 8.2: A panoramic view of the branch
Figure 8.3: The spacious self-service lobby
Figure 12.1: A ING Vysya Bank branch
Figure 13.1: ATM locations, 2006 (%)
Figure 13.2: ATM withdrawals vs balance enquiries, 2006 (%)
Figure 15.1: Usage of distribution channels in Canada, 2000-2006 (%)
Figure 15.2: Functionality of ATMs in terms of services offered (%)
Figure 16.1: CIBC ATMs at a flagship branch
Figure 18.1: South African banking system transactions, 2003-2005 (m)
Figure 19.1: An Absa Bank mobile ATM
Figure 19.2: An Absa Bank self-service kosk
Figure 20.1: A mobile FNB ATM unit
Figure 20.2: An FNB branch ATM
Figure 21.1: SpareBank 1, Jevnaker
Figure 21.2: Branch and lobby facilities at SpareBank 1, Jevnaker
Figure 22.1: An Emirates Bank meBANK lobby
Figure 22.2: An Interact stand-up multimedia terminal
Figure 22.3: A ‘Remote Adviser’ facility in a Nationwide ‘member access point’ (a small highly-automated branch)
Figure 25.1:Money transfer market industry growth, 2000-2007 (US$ bn)
Figure 26.1: A Hypo Bank advertisement announcing its new payphone-style banking booth
Figure 26.2: A Co-operative Bank walk-in kiosk
Figure 26.3: An early Bank of Scotland onsite banking unit
Figure 26.4: A modern drive-up ATM housing
Figure 26.5: Ideas for a standalone drive-up/drive-through unit
Figure 26.6: The ANZ Telstra integrated ATM and payphone booth
Figure 30.1: Customers’ arrival volumes
Figure 30.2:What customers do at the teller
Figure 30.3: Teller service improvement
Figure 30.4: Branch optimisation