Timetric Retail Banking Reports
Our banking analysts work with unique proprietary data to help create reports that define markets, identify trends and deliver actionable insights. From packaged accounts to mobile banking, our reports are developed in conjunction with our advisory panels to make sure they suit your needs.
Best Practice in Managing Customer Data
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- Customer data
- Marketing databases
- Business intelligence
- First Data Resources
- EDS
- Experian
- Certegy
- Sema
- Total Systems Services
Synopsis
- The main tool that the marketer has is knowledge gained through acquisition and the use of information. Information is power, but only if organised in a useful way and presented in a manner that is easy to use.
- This VRL report will introduce and describe approaches and methods for building marketing databases, and strategies for involving their use in the development and long-term management of card portfolios.
Details
- Product code: VR0702MR
- Published: Aug. 1, 2010
- 174 pages
- Single-user: $3800
- Site License: $7600
- Enterprise License: $11400
- Terms & Conditions
Executive summary
The major players in the financial services industry have found many uses for marketing databases: In the effort to maximise the use of those services by customers; in the promotion of their products to potential customers; and in the broader management of their customer relationships.
Scope
- This VRL report will introduce and describe approaches and methods for building marketing databases, and strategies for involving their use in the development and long-term management of credit card portfolios. The intention is to describe a simple approach that can be further modified to meet the specific needs of the reader. Modifications may be necessary in the application of these methods due to more restrictive regulations, policies and strategies.
- After reading this report the reader will be able to understand how to undertake the process of building a marketing database that can enhance the management of the credit card portfolio
- of their institution. He (or she) will know more about sources of professional services and resources, and what technology to use. He will understand what potential data sources to
- consider and how to combine them effectively. The reader will learn how to take advantage of this knowledge base to enhance the management of the credit card portfolio he is tasked with
- managing. And he will be well positioned to add significantly to the revenue stream of his institution, with all the recognition and benefits that accompany his contributions.
Key highlights
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Reasons to buy
- Understand the latest industry and market trends
- Formulate and validate business strategies by leveraging our critical and actionable insight
- Assess business risks
Table of contents
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List of tables
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List of figures
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