Executive summary

Scope

• The report features the opinions of hotel industry consumer respondents related to the following:
• Average stay at business hotels
• Change in expenditure on hotel accommodation
• Popular hotel types and preferred modes of hotel selection
• Importance of green certifications and key sustainable facilities
• Critical social responsibility initiatives
• Major technology features and key drivers influencing online reservations
• Importance of mobile technology services
• Key drivers of frequent visits and popularity of promotional offers
• Strategic initiatives for repeat business

Key highlights

• Survey results show that 30% of respondents across different industry verticals expect expenditure on hotel accommodations to be ‘21–30%’ of the overall travel expenditure of their organizations.
• Company recommendation, online search, hotel reviews and regular brand are identified as the preferred mode of hotel selection.
• Business traveler respondents favor high speed Internet, Wi-Fi technology, flat screen televisions, satellite televisions and full service business centers when choosing a hotel.
• Complimentary breakfast, adequate room furnishings and fixtures and airport transfers are considered the key contributing factors towards frequent visits.

Reasons to buy

• Effectively examine business traveler perceptions on the average length of stay in a hotel, the change in hotel accommodation expenditures and determine business growth opportunities.
• Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.
• Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
• Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
• Identify the key features of business hotels which influence frequent visits and formulate marketing strategies to win business.

Table of contents

1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of Survey Respondents
2 Executive Summary
3 Hotel Visits and Expenditure
3.1 Average Stay at Business Hotels
3.1.1 Average duration of stay at business hotels - travel frequency
3.1.2 Average duration of stay at business hotels - occupational group
3.1.3 Average duration of stay at business hotels – company turnover
3.2 Expenditure on Hotel Accommodation
3.2.1 Expenditure on hotel accommodation - travel frequency
3.2.2 Expenditure on hotel accommodation – company turnover
3.2.3 Expenditure on hotel accommodation - industry type
3.3 Change in Expenditure on Hotel Accommodation
3.3.1 Change in expenditure - travel frequency
3.3.2 Change in expenditure – company turnover
4 Trends in Business Travel
4.1 Popular Hotel Types
4.1.1 Popular hotel types - travel frequency
4.1.2 Popular hotel type - gender
4.1.3 Popular hotel types - age
4.1.4 Popular hotel types – company turnover
4.2 Finest Hotel Destinations
4.2.1 Finest hotel destinations - travel frequency
4.2.2 Finest hotel destinations – company turnover
4.3 Preferred Modes of Hotel Selection
4.3.1 Preferred modes of hotel selection - travel frequency
4.3.2 Preferred modes of hotel selection - age
4.3.3 Preferred modes of hotel selection – company turnover
4.4 Key Channels for Research
4.4.1 Key channels for research - travel frequency
4.4.2 Key channels for research - age
4.4.3 Key channels for research – company turnover
5 Expectations of Green Initiatives
5.1 Importance of Green Certifications
5.1.1 Importance of green certified hotels - travel frequency
5.1.2 Importance of green certified hotels - turnover
5.2 Customer Expectations of Key Sustainable Facilities
5.2.1 Customer expectations of sustainable hotel facilities - travel frequency
5.2.2 Customer expectations of sustainable hotel facilities – company turnover
5.3 Critical Social Responsibility Initiatives
5.3.1 Critical social responsibility initiatives - travel frequency
5.3.2 Critical social responsibility initiatives – company turnover
5.3.3 Critical social responsibility initiatives - industry type
6 Expectations of Key Technological Initiatives
6.1 Chief Technology Features
6.1.1 Chief technology features - travel frequency
6.1.2 Chief technology features - turnover
6.2 Key Website Features Influencing Online Reservations
6.2.1 Key website features influencing online reservations - travel frequency
6.2.2 Key website features influencing online reservations - age
6.2.3 Key website features influencing online reservations – company turnover
6.3 Importance of Mobile Technology Services
6.3.1 Importance of mobile technology services - travel frequency
6.3.2 Importance of mobile technology services – company turnover
7 Future Developments for Business Growth
7.1 Key Drivers of Frequent Visits
7.1.1 Key drivers of frequent visits - travel frequency
7.1.2 Key drivers of frequent visits - age
7.1.3 Key drivers of frequent visits – company turnover
7.2 Popularity of Promotional Offers
7.2.1 Popularity of promotional offers - travel frequency
7.2.2 Popularity of promotional offers - age
7.2.3 Popularity of promotional offers – company turnover
7.3 Top Industry Leaders
8 Appendix
8.1 Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About World Market Intelligence
8.5 Disclaimer

List of tables

Table 1: Total Global Hotel Industry Business Traveler’s Survey Respondents by Industry Type (%)
Table 2: Respondents: Travel Frequency in 2011(%)
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Occupational Group (%), 2011
Table 6: Respondents: Company Turnover (%), 2011
Table 7: Average Duration of Stay at Business Hotels: All Respondents (%), 2011
Table 8: Average Duration of Stay at Business Hotels: Travel Frequency (%), 2011
Table 9: Average Duration of Stay at Business Hotels: Occupational Group (%), 2011
Table 10: Average Duration of Stay at Business Hotels: Company Turnover (%), 2011
Table 11: Expenditure on Hotel (% Overall Travel Expenditure), 2011
Table 12: Expenditure on Hotels: Travel Frequency (% Overall Travel Expenditure), 2011
Table 13: Expenditure on Hotels: Company Turnover (% Overall Travel Expenditure), 2011
Table 14: Expenditure on Hotels : Industry Type (% Overall Travel Expenditure), 2011
Table 15: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011–2012
Table 16: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011–2012
Table 17: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011–2012
Table 18: Popular Hotel Types: All Respondents (%), 2012
Table 19: Popular Hotel Types: Travel Frequency (%), 2012
Table 20: Popular Hotel Types: Gender (%), 2012
Table 21: Popular Hotel Types: Age (%), 2012
Table 22: Popular Hotel Types: Company Turnover (%), 2012
Table 23: Finest Hotel Destinations: All Respondents (%), 2012
Table 24: Finest Hotel Destinations: Travel Frequency (%), 2012
Table 25: Finest Hotel Destinations: Company Turnover (%)
Table 26: Preferred Modes of Hotel Selection: All Respondents (%), 2011–2012
Table 27: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011–2012
Table 28: Preferred Modes of Hotel Selection: Age (%), 2011–2012
Table 29: Preferred Modes of Hotel Selection: Company Turnover (%), 2011–2012
Table 30: Key Channels for Research: All Respondents (%), 2011–2012
Table 31: Key Channels for Research: Travel Frequency (%), 2011–2012
Table 32: Key Channels for Research: Age (%)
Table 33: Key Channels for Research: Company Turnover (%)
Table 34: Importance of Green Certified Hotels: All Respondents (%), 2011–2012
Table 35: Importance of Green Certified Hotel: Travel Frequency (%), 2011–2012
Table 36: Importance of Green Certified Hotel: Turnover (%), 2011–2012
Table 37: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012
Table 38: Customer Expectations of Sustainable Hotel Facilities: Travel Frequency (%), 2012
Table 39: Customer Expectations of Sustainable Hotel Facilities: Company Turnover (%), 2012
Table 40: Critical Social Responsibility Initiatives: All Respondents (%), 2012
Table 41: Critical Social Responsibility Initiatives: Travel Frequency (%), 2012
Table 42: Critical Social Responsibility Initiatives: Company Turnover (%), 2012
Table 43: Critical Social Responsibility Initiatives: Industry Type (%), 2012
Table 44: Major Technology Features: All Respondents (%), 2011–2012
Table 45: Chief Technology Features: Travel Frequency (%), 2011–2012
Table 46: Chief Technology Features: Turnover (%), 2011–2012
Table 47: Key Website Features Influencing Online Reservations: All Respondents (%), 2011–2012
Table 48: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011–2012
Table 49: Key Website Features Influencing Online Reservations: Age (%), 2011–2012
Table 50: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011–2012
Table 51: Importance of Mobile Technology Services: All Respondents (%), 2011–2012
Table 52: Importance of Mobile Technology Services: Travel Frequency (%), 2011–2012
Table 53: Importance of Mobile Technology Services: Company Turnover (%), 2011–2012
Table 54: Key Drivers of Frequent Visits: All Respondents (%), 2011–2012
Table 55: Key Drivers of Frequent Visits: Travel Frequency (%), 2011–2012
Table 56: Key Drivers of Frequent Visits: Age (%), 2011–2012
Table 57: Key Drivers of Frequent Visits: Company Turnover (%), 2011–2012
Table 58: Key Drivers of Frequent Visits: All Respondents (%), 2011–2012
Table 59: Popularity of Promotional Offers: Travel Frequency (%), 2011–2012
Table 60: Popularity of Promotional Offers: Age (%), 2011–2012
Table 61: Popularity of Promotional Offers: Company Turnover (%), 2011–2012
Table 62: Top Hotels of the World, (Respondent Mentions), 2011–2012
Table 63: Survey Results

List of figures

Figure 1: Average Duration of Stay at Business Hotels: All Respondents (%), 2011
Figure 2: Average Duration of Stay at Business Hotels: Travel Frequency (%), 2011
Figure 3: Average Duration of Stay at Business Hotels: Occupational Group (%), 2011
Figure 4: Average Duration of Stay at Business Hotels: Company Turnover (%), 2011
Figure 5: Expenditure on Hotels (% Overall Travel Expenditure), 2011
Figure 6: Expenditure on Hotels: Travel Frequency (% Overall Travel Expenditure), 2011
Figure 7: Expenditure on Hotels: Company Turnover (% Overall Travel Expenditure), 2011
Figure 8: Expenditure on Hotels: Industry Type (% Overall Travel Expenditure), 2011
Figure 9: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011–2012
Figure 10: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011–2012
Figure 11: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011–2012
Figure 12: Popular Hotel Types: All Respondents (%), 2012
Figure 13: Popular Hotel Types: Travel Frequency (%), 2012
Figure 14: Popular Hotel Types: Gender (%), 2012
Figure 15: Popular Hotel Types: Age (%), 2012
Figure 16: Popular Hotel Type: Age (%), 2012
Figure 17: Finest Hotel Destinations: All Respondents (%), 2012
Figure 18: Finest Hotel Destinations: Travel Frequency (%), 2012
Figure 19: Finest Hotel Destinations: Company Turnover (%)
Figure 20: Preferred Modes of Hotel Selection: All Respondents (%), 2011–2012
Figure 21: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011–2012
Figure 22: Preferred Modes of Hotel Selection: Age (%), 2011–2012
Figure 23: Preferred Modes of Hotel Selection: Company Turnover (%), 2011–2012
Figure 24: Key Channels for Research: All Respondents (%), 2011–2012
Figure 25: Key Channels for Research: Travel Frequency (%)
Figure 26: Key Channels for Research: Company Turnover (%)
Figure 27: Importance of Green Certified Hotels: All Respondents (%), 2011–2012
Figure 28: Importance of Green Certified Hotel: Travel Frequency (%), 2011–2012
Figure 29: Importance of Green Certified Hotel: Turnover (%), 2011–2012
Figure 30: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012
Figure 31: Customer Expectations of Sustainable Hotel Facilities: Travel Frequency (%), 2012
Figure 32: Customer Expectations of Sustainable Hotel Facilities: Company Turnover (%), 2012
Figure 33: Critical Social Responsibility Initiatives (%), 2012
Figure 34: Critical Social Responsibility Initiatives: Travel Frequency (%), 2012
Figure 35: Critical Social Responsibility Initiatives: Company Turnover (%), 2012
Figure 36: Major Technology Features: All Respondents (%), 2011–2012
Figure 37: Chief Technology Features: Travel Frequency (%), 2011–2012
Figure 38: Chief Technology Features: Turnover (%), 2011–2012
Figure 39: Key Website Features Influencing Online Reservations: All Respondents (%), 2011–2012
Figure 40: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011–2012
Figure 41: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011–2012
Figure 42: Importance of Mobile Technology Services: All Respondents (%), 2011–2012
Figure 43: Importance of Mobile Technology Services: Travel Frequency (%), 2011–2012
Figure 44: Importance of Mobile Technology Services: Company Turnover (%), 2011–2012
Figure 45: Key Drivers of Frequent Visits: All Respondents (%), 2011–2012
Figure 46: Key Drivers of Frequent Visits: Travel Frequency (%), 2011–2012
Figure 47: Key Drivers of Frequent Visits: Company Turnover (%), 2011–2012
Figure 48: Popularity of Promotional Offers: All Respondents (%), 2011–2012
Figure 49: Popularity of Promotional Offers: Travel Frequency (%), 2011–2012
Figure 50: Popularity of Promotional Offers: Company Turnover (%), 2011–2012