Executive summary

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Scope

• This report provides an extensive analysis related to tourism demands and flows in Cuba:
• It details historical values for Cuba's tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Cuba

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Key highlights

• The travel and tourism sector of Cuba generated 2.7% of the national GDP and created 519,000 jobs in 2011, representing 10.4% of the country’s total employment.
• Of the jobs created through the travel and tourism sector, 128,000 were in direct industry and 391,000 were created through the travel and tourism supply chain.
• Despite the global economic crises, the volume of inbound tourists to Cuba increased from 194,000 in 2007 to 274,008 in 2011.
• The number of outbound trips by Cuban residents rose by 9.2% from 271,000 in 2007 to 274,008 in 2011. Nearly 90% of trips abroad were for leisure purposes while 8.1% were for business purposes. North America accounted for 33.5% of the total outbound trips during 2011.
• The average length of stay by outbound tourists from Cuba increased from 6.3 nights in 2007 to 6.6 nights in 2011. It is expected to reach to 7.4 nights by 2016.

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Reasons to buy

• Take strategic business decisions using detailed historic and forecast data related to tourist flows in Cuba
• Understand the demand factors within the Cuban travel and tourism industry, along with key market trends and growth opportunities
• Analyze domestic, inbound and outbound tourist flows by geographic region and purpose of visit

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 Tourism Demand Factors
3.1 Typical Annual Employee Holiday Entitlement by Type
3.2 Total Population by Age
3.3 Male Population by Age
3.4 Female Population by Age
3.5 Number of Households
3.6 Mean Household Income
3.7 Number of Trips by Season
3.8 Number of Trips by Residents
3.9 Average Length of Tourism Trips
4 Tourism Flows
4.1 Analysis of Tourism Flows
4.2 Total Domestic Trips
4.3 Domestic Trips by Purpose of Visit
4.3.1 Number of business trips by domestic tourists
4.3.2 Number of leisure trips by domestic tourists
4.3.3 Number of other personal trips by domestic tourists
4.4 Number of overnight stays on domestic trips
4.5 Total International Arrivals
4.6 Number of International Arrivals by Region of Origin
4.6.1 International arrivals by country of origin – Asia-Pacific
4.6.2 International arrivals by country of origin – Europe
4.6.3 International arrivals by country of origin – North America
4.6.4 International arrivals by country of origin – South and Central America
4.7 International arrivals by purpose of visit
4.7.1 Inbound business tourist volume trend
4.7.2 Inbound leisure tourist volume trend
4.7.3 Inbound other tourist volume trend
4.8 Total International Departures
4.8.1 Number of international departures by destination
4.8.2 International departures to Asia-Pacific
4.8.3 International departures to Europe
4.8.4 International departures to North America
4.8.5 International departures to South and Central America
4.9 International departures by purpose of visit
4.9.1 Outbound business tourist volume trend
4.9.2 Outbound leisure tourist volume trend
4.9.3 Outbound other tourist volume trend
4.1 Number of overnight stays on international trips
5 Appendix
5.1 Methodology
5.2 Contact Us
5.3 About Timetric
5.4 Disclaimer

List of tables

Table 1: Market Intelligence Travel and Tourism Industry Definitions
Table 2: Cuba – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Table 3: Cuba – Total Population by Age (Million), 2007–2011
Table 4: Cuba – Total Population by Age (Million), 2011–2016
Table 5: Cuba – Male Population by Age (Million), 2007–2011
Table 6: Cuba – Male Population by Age (Million), 2011–2016
Table 7: Cuba – Female Population by Age (Million), 2007–2011
Table 8: Cuba – Female Population by Age (Million), 2011–2016
Table 9: Cuba – Number of Households (Million), 2007–2011
Table 10: Cuba – Number of Households (Million), 2011–2016
Table 11: Cuba – Mean Household Income (US$), 2007–2011
Table 12: Cuba – Mean Household Income (US$), 2011–2016
Table 13: Cuba – Number of Trips by Season (Million), 2007–2011
Table 14: Cuba – Number of Trips by Season (Million), 2011–2016
Table 15: Cuba – Number of Trips by Residents (Million), 2007–2011
Table 16: Cuba – Number of Trips by Residents (Million), 2011–2016
Table 17: Cuba – Average Length of Tourism Trip, 2007–2011
Table 18: Cuba – Average Length of Tourism Trip, 2011–2016
Table 19: Cuba – Total Domestic Trips (Million), 2007–2011
Table 20: Cuba – Total Domestic Trips (Million), 2011–2016
Table 21: Cuba – Domestic Trips by Purpose of Visit (Million), 2007–2011
Table 22: Cuba – Domestic Trips by Purpose of Visit (Million), 2011–2016
Table 23: Cuba – Domestic Business Trips (Thousand), 2007–2011
Table 24: Cuba – Domestic Business Trips (Thousand), 2011–2016
Table 25: Cuba – Domestic Leisure Trips (Million), 2007–2011
Table 26: Cuba – Domestic Leisure Trips (Million), 2011–2016
Table 27: Cuba – Other Personal Domestic Tourist Trips (Thousand), 2007–2011
Table 28: Cuba – Other Personal Domestic Tourist Trips (Thousand), 2011–2016
Table 29: Cuba – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Table 30: Cuba – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Table 31: Cuba – Total International Arrivals (Million), 2007–2011
Table 32: Cuba – Total International Arrivals (Million), 2011–2016
Table 33: Cuba – Number of International Arrivals by Region of Origin (Thousand), 2007–2011
Table 34: Cuba – Number of International Arrivals by Region of Origin (Thousand), 2011–2016
Table 35: Cuba – International Arrivals by Country of Origin – Asia-Pacific (Thousand), 2007–2011
Table 36: Cuba – International Arrivals by Country of Origin – Europe (Thousand), 2007–2011
Table 37: Cuba – International Arrivals by Country of Origin – North America (Thousand), 2007–2011
Table 38: Cuba – International Arrivals by Country of Origin – South and Central America (Thousand), 2007–2011
Table 39: Cuba – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 40: Cuba – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 41: Cuba – Inbound Business Tourist Volume (Thousand), 2007–2011
Table 42: Cuba – Inbound Business Tourist Volume (Thousand), 2011–2016
Table 43: Cuba – Inbound Leisure Tourist Volume (Million), 2007–2011
Table 44: Cuba – Inbound Leisure Tourist Volume (Million), 2011–2016
Table 45: Cuba – Inbound Other Tourist Volume (Thousand), 2007–2011
Table 46: Cuba – Inbound Other Tourist Volume (Thousand), 2011–2016
Table 47: Cuba – Total International Departures (Thousand), 2007–2011
Table 48: Cuba – Total International Departures (Thousand), 2011–2016
Table 49: Cuba – Number of International Departures by Destination (Thousand), 2007–2011
Table 50: Cuba – Number of International Departures by Destination (Thousand), 2011–2016
Table 51: Cuba – International Departures – Asia-Pacific (Thousand), 2007–2011
Table 52: Cuba – International Departures – Europe (Thousand), 2007–2011
Table 53: Cuba – International Departures – North America (Thousand), 2007–2011
Table 54: Cuba – International Departures – South and Central America (Thousand), 2007–2011
Table 55: Cuba – International Departures by Purpose of Visit (Thousand), 2007–2011
Table 56: Cuba – International Departures by Purpose of Visit (Thousand), 2011–2016
Table 57: Cuba – Outbound Business Tourist Volume (Thousand), 2007–2011
Table 58: Cuba – Outbound Business Tourist Volume (Thousand), 2011–2016
Table 59: Cuba – Outbound Leisure Tourist Volume (Thousand), 2007–2011
Table 60: Cuba – Outbound Leisure Tourist Volume (Thousand), 2011–2016
Table 61: Cuba – Outbound Other Tourist Volume (Thousand), 2007–2011
Table 62: Cuba – Outbound Other Tourist Volume (Thousand), 2011–2016
Table 63: Cuba – Number of Overnight Stays (Million), 2007–2011
Table 64: Cuba – Number of Overnight Stays (Million), 2011–2016

List of figures

Figure 1: Cuba – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Figure 2: Cuba – Total Population by Age (%), 2007–2011
Figure 3: Cuba – Total Population by Age (%), 2011–2016
Figure 4: Cuba – Male Population by Age (%), 2007–2011
Figure 5: Cuba – Male Population by Age (%), 2011–2016
Figure 6: Cuba – Female Population by Age (%), 2007–2011
Figure 7: Cuba – Female Population by Age (%), 2011–2016
Figure 8: Cuba – Number of Households (Million), 2007–2011
Figure 9: Cuba – Number of Households (Million), 2011–2016
Figure 10: Cuba – Mean Household Income (US$), 2007–2011
Figure 11: Cuba – Mean Household Income (US$), 2011–2016
Figure 12: Cuba – Number of Trips by Season (%), 2007–2011
Figure 13: Cuba – Number of Trips by Season (%), 2011–2016
Figure 14: Cuba – Number of Trips by Residents (Million), 2007–2011
Figure 15: Cuba – Number of Trips by Residents (Million), 2011–2016
Figure 16: Cuba – Average Length of Tourism Trip, 2007–2011
Figure 17: Cuba – Average Length of Tourism Trip, 2011–2016
Figure 18: Cuba – Total Domestic Trips (Million), 2007–2011
Figure 19: Cuba – Total Domestic Trips (Million), 2011–2016
Figure 20: Cuba – Domestic Trips by Purpose of Visit (%), 2007–2011
Figure 21: Cuba – Domestic Trips by Purpose of Visit (%), 2011–2016
Figure 22: Cuba – Domestic Business Trips (Thousand), 2007–2011
Figure 23: Cuba – Domestic Business Trips (Thousand), 2011–2016
Figure 24: Cuba – Domestic Leisure Trips (Million), 2007–2011
Figure 25: Cuba – Domestic Leisure Trips (Million), 2011–2016
Figure 26: Cuba – Other Personal Domestic Tourist Trips (Thousand), 2007–2011
Figure 27: Cuba – Other Personal Domestic Tourist Trips (Thousand), 2011–2016
Figure 28: Cuba – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Figure 29: Cuba – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Figure 30: Cuba – Total International Arrivals (Million), 2007–2011
Figure 31: Cuba – Total International Arrivals (Million), 2011–2016
Figure 32: Cuba – Number of International Arrivals by Region of Origin (%), 2011 and 2016
Figure 33: Cuba – International Arrivals by Leading Five Countries of Origin – Asia-Pacific (%), 2007–2011
Figure 34: Cuba – International Arrivals by Leading Five Countries of Origin – Europe (%), 2007–2011
Figure 35: Cuba – International Arrivals by Country of Origin – North America (%), 2007–2011
Figure 36: Cuba – International Arrivals by Leading Five Countries of Origin – South and Central America (%), 2007–2011
Figure 37: Cuba – International Arrivals by Purpose of Visit (%), 2007–2011
Figure 38: Cuba – International Arrivals by Purpose of Visit (%), 2011–2016
Figure 39: Cuba – Inbound Business Tourist Volume (Thousand), 2007–2011
Figure 40: Cuba – Inbound Business Tourist Volume (Thousand), 2011–2016
Figure 41: Cuba – Inbound Leisure Tourist Volume (Million), 2007–2011
Figure 42: Cuba – Inbound Leisure Tourist Volume (Million), 2011–2016
Figure 43: Cuba – Inbound Other Tourist Volume (Thousand), 2007–2011
Figure 44: Cuba – Inbound Other Tourist Volume (Thousand), 2011–2016
Figure 45: Cuba – Total International Departures (Thousand), 2007–2011
Figure 46: Cuba – Total International Departures (Thousand), 2011–2016
Figure 47: Cuba – Number of International Departures by Destination (%), 2011–2016
Figure 48: Cuba – International Departures to Leading Five Asia-Pacific Countries (%), 2007–2011
Figure 49: Cuba – International Departures to Leading Five European Countries (%), 2007–2011
Figure 50: Cuba – International Departures – North America (%), 2007–2011
Figure 51: Cuba – International Departures to Leading Five South and Central American Countries (%), 2007–2011
Figure 52: Cuba – International Departures by Purpose of Visit (%), 2007–2011
Figure 53: Cuba – International Departures by Purpose of Visit (%), 2011–2016
Figure 54: Cuba – Outbound Business Tourist Volume (Thousand), 2007–2011
Figure 55: Cuba – Outbound Business Tourist Volume (Thousand), 2011–2016
Figure 56: Cuba – Outbound Leisure Tourist Volume (Thousand), 2007–2011
Figure 57: Cuba – Outbound Leisure Tourist Volume (Thousand), 2011–2016
Figure 58: Cuba – Outbound Other Tourist Volume (Thousand), 2007–2011
Figure 59: Cuba – Outbound Other Tourist Volume (Thousand), 2011–2016
Figure 60: Cuba – Number of Overnight Stays (Million), 2007–2011
Figure 61: Cuba – Number of Overnight Stays (Million), 2011–2016