Executive summary

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Scope

• This report provides an extensive analysis related to tourism demands and flows in Sweden:
• It details historical values for the Swedish tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides a comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Sweden.

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Key highlights

• Sweden is the most visited country among the Nordic nations, with five million international arrivals in 2011.
• The Swedish travel and tourism industry contributed 2.8% to national GDP in 2011, and directly accounted for 1.7% of the country’s total employment.
• Levels of domestic tourism increased during the global financial crisis as financial constraints made international travel an unappealing prospect.
• Sweden hosted the highest number of international meetings in the Nordic region in 2011, and recorded the second-largest increase in the number of meetings, after Finland.
• Ski tourism is also gaining popularity in the country due to the long Scandinavian winter that lasts from October to May.

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Reasons to buy

• Take strategic business decisions using detailed historic and forecast data related to tourist flows in Sweden
• Understand the demand factors within the Swedish travel and tourism industry, along with key market trends and growth opportunities
• Analyze the domestic, inbound and outbound tourist flows by geographic region and purpose of visit

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 Tourism Demand Factors
3.1 Typical Annual Employee Holiday Entitlement by Type
3.2 Total Population by Age
3.3 Male Population by Age
3.4 Female Population by Age
3.5 Number of Households
3.6 Mean Household Income
3.7 Number of Trips by Season
3.8 Number of Trips by Residents
3.9 Average Length of Tourism Trips
4 Tourism Flows
4.1 Analysis of Tourism Flows
4.2 Total Domestic Trips
4.3 Domestic Trips by Region
4.4 Domestic Trips by Purpose of Visit
4.4.1 Number of business trips by domestic tourists
4.4.2 Number of leisure trips by domestic tourists
4.4.3 Number of other personal trips by domestic tourists
4.4.4 Number of overnight stays on domestic trips
4.5 Total International Arrivals
4.6 Number of International Arrivals by Region of Origin
4.6.1 International arrivals by country of origin – Africa
4.6.2 International arrivals by country of origin – Asia-Pacific
4.6.3 International arrivals by country of origin – Europe
4.6.4 International arrivals by country of origin – North America
4.6.5 International arrivals by country of origin – South and Central America
4.6.6 International arrivals by purpose of visit
4.6.7 Inbound business tourist volume trend
4.6.8 Inbound leisure tourist volume trend
4.6.9 Inbound other tourist volume trend
4.7 Total International Departures
4.7.1 Number of international departures by destination
4.7.2 International departures to Africa
4.7.3 International departures to Asia-Pacific
4.7.4 International departures to Europe
4.7.5 International departures to North America
4.7.6 International departures to South and Central America
4.7.7 International departures by purpose of visit
4.7.8 Outbound business tourist volume trend
4.7.9 Outbound leisure tourist volume trend
4.7.10 Outbound other tourist volume trend
4.7.11 Number of overnight stays on international trips
5 Appendix
5.1 Methodology
5.2 Contact Us
5.3 About Timetric
5.4 Disclaimer

List of tables

Table 1: Travel and Tourism Industry Definitions
Table 2: Sweden – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Table 3: Sweden – Total Population by Age (Million), 2007–2011
Table 4: Sweden – Total Population by Age (Million), 2011–2016
Table 5: Sweden – Male Population by Age (Million), 2007–2011
Table 6: Sweden – Male Population by Age (Million), 2011–2016
Table 7: Sweden – Female Population by Age (Million), 2007–2011
Table 8: Sweden – Female Population by Age (Million), 2011–2016
Table 9: Sweden – Number of Households (Million), 2007–2011
Table 10: Sweden – Number of Households (Million), 2011–2016
Table 11: Sweden – Mean Household Income (US$), 2007–2011
Table 12: Sweden – Mean Household Income (US$), 2011–2016
Table 13: Sweden – Number of Trips by Season (Million), 2007–2011
Table 14: Sweden – Number of Trips by Season (Million), 2011–2016
Table 15: Sweden – Number of Trips by Residents (Million), 2007–2011
Table 16: Sweden – Number of Trips by Residents (Million), 2011–2016
Table 17: Sweden – Average Length of Tourism Trip, 2007–2011
Table 18: Sweden – Average Length of Tourism Trip, 2011–2016
Table 19: Sweden – Total Domestic Trips (Million), 2007–2011
Table 20: Sweden – Total Domestic Trips (Million), 2011–2016
Table 21: Sweden – Number of Domestic Trips by Region (Million), 2007–2011
Table 22: Sweden – Number of Domestic Trips by Region (Million), 2011–2016
Table 23: Sweden – Domestic Trips by Purpose of Visit (Million), 2007–2011
Table 24: Sweden – Domestic Trips by Purpose of Visit (Million), 2011–2016
Table 25: Sweden – Domestic Business Trips (Million), 2007–2011
Table 26: Sweden – Domestic Business Trips (Million), 2011–2016
Table 27: Sweden – Domestic Leisure Trips (Million), 2007–2011
Table 28: Sweden – Domestic Leisure Trips (Million), 2011–2016
Table 29: Sweden – Other Personal Domestic Tourist Trips (Million), 2007–2011
Table 30: Sweden – Other Personal Domestic Tourist Trips (Million), 2011–2016
Table 31: Sweden – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Table 32: Sweden – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Table 33: Sweden – Total International Arrivals (Million), 2007–2011
Table 34: Sweden – Total International Arrivals (Million), 2011–2016
Table 35: Sweden – Number of International Arrivals by Region of Origin (Thousand), 2007–2011
Table 36: Sweden – Number of International Arrivals by Region of Origin (Thousand), 2011–2016
Table 37: Sweden – International Arrivals by Country of Origin – Africa (Thousand), 2007–2011
Table 38: Sweden – International Arrivals by Country of Origin – Asia-Pacific (Thousand), 2007–2011
Table 39: Sweden – International Arrivals by Country of Origin – Europe (Thousand), 2007–2011
Table 40: Sweden – International Arrivals by Country of Origin – North America (Thousand), 2007–2011
Table 41: Sweden – International Arrivals by Country of Origin – South and Central America (Thousand), 2007–2011
Table 42: Sweden – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 43: Sweden – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 44: Sweden – Inbound Business Tourist Volume (Thousand), 2007–2011
Table 45: Sweden – Inbound Business Tourist Volume (Thousand), 2011–2016
Table 46: Sweden – Inbound Leisure Tourist Volume (Million), 2007–2011
Table 47: Sweden – Inbound Leisure Tourist Volume (Million, 2011–2016
Table 48: Sweden – Inbound Other Tourist Volume (Million), 2007–2011
Table 49: Sweden – Inbound Other Tourist Volume (Million), 2011–2016
Table 50: Sweden – Total International Departures (Million), 2007–2011
Table 51: Sweden – Total International Departures (Million), 2011–2016
Table 52: Sweden – Number of International Departures by Destination (Thousand), 2007–2011
Table 53: Sweden – Number of International Departures by Destination (Thousand), 2011–2016
Table 54: Sweden – International Departures – Africa (Thousand), 2007–2011
Table 55: Sweden – International Departures – Asia-Pacific (Thousand), 2007–2011
Table 56: Sweden – International Departures – Europe (Thousand), 2007–2011
Table 57: Sweden – International Departures – North America (Thousand), 2007–2011
Table 58: Sweden – International Departures – South and Central America (Thousand), 2007–2011
Table 59: Sweden – International Departures by Purpose of Visit (Million), 2007–2011
Table 60: Sweden – International Departures by Purpose of Visit (Million), 2011–2016
Table 61: Sweden – Outbound Business Tourist Volume (Million), 2007–2011
Table 62: Sweden – Outbound Business Tourist Volume (Million), 2011–2016
Table 63: Sweden – Outbound Leisure Tourist Volume (Million), 2007–2011
Table 64: Sweden – Outbound Leisure Tourist Volume (Million), 2011–2016
Table 65: Sweden – Outbound Other Tourist Volume (Thousand), 2007–2011
Table 66: Sweden – Outbound Other Tourist Volume (Thousand), 2011–2016
Table 67: Sweden – Number of Overnight Stays (Million), 2007–2011
Table 68: Sweden – Number of Overnight Stays (Million), 2011–2016

List of figures

Figure 1: Sweden – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Figure 2: Sweden – Total Population by Age (%), 2007–2011
Figure 3: Sweden – Total Population by Age (%), 2011–2016
Figure 4: Sweden – Male Population by Age (%), 2007–2011
Figure 5: Sweden – Male Population by Age (%), 2011–2016
Figure 6: Sweden – Female Population by Age (%), 2007–2011
Figure 7: Sweden – Female Population by Age (%), 2011–2016
Figure 8: Sweden – Number of Households (Million), 2007–2011
Figure 9: Sweden – Number of Households (Million), 2011–2016
Figure 10: Sweden – Mean Household Income (US$), 2007–2011
Figure 11: Sweden – Mean Household Income (US$), 2011–2016
Figure 12: Sweden – Number of Trips by Season (%), 2007–2011
Figure 13: Sweden – Number of Trips by Season (%), 2011–2016
Figure 14: Sweden – Number of Trips by Residents (Million), 2007–2011
Figure 15: Sweden – Number of Trips by Residents (Million), 2011–2016
Figure 16: Sweden – Average Length of Tourism Trip, 2007–2011
Figure 17: Sweden – Average Length of Tourism Trip, 2011–2016
Figure 18: Sweden – Total Domestic Trips (Million), 2007–2011
Figure 19: Sweden – Total Domestic Trips (Million), 2011–2016
Figure 20: Sweden – Number of Domestic Trips by Region (%), 2011–2016
Figure 21: Sweden – Domestic Trips by Purpose of Visit (%), 2007–2011
Figure 22: Sweden – Domestic Trips by Purpose of Visit (%), 2011–2016
Figure 23: Sweden – Domestic Business Trips (Million), 2007–2011
Figure 24: Sweden – Domestic Business Trips (Million), 2011–2016
Figure 25: Sweden – Domestic Leisure Trips (Million), 2007–2011
Figure 26: Sweden – Domestic Leisure Trips (Million), 2011–2016
Figure 27: Sweden –Other Personal Domestic Tourist Trips (Million), 2007–2011
Figure 28: Sweden – Other Personal Domestic Tourist Trips (Million), 2011–2016
Figure 29: Sweden – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Figure 30: Sweden – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Figure 31: Sweden – Total International Arrivals (Million), 2007–2011
Figure 32: Sweden – Total International Arrivals (Million), 2011–2016
Figure 33: Sweden – Number of International Arrivals by Region of Origin (%), 2011 and 2016
Figure 34: Sweden – International Arrivals by Country of Origin – Africa (%), 2007–2011
Figure 35: Sweden – International Arrivals by Leading Four Countries of Origin – Asia-Pacific (%), 2007–2011
Figure 36: Sweden – International Arrivals by Leading Five Countries of Origin – Europe (%), 2007–2011
Figure 37: Sweden – International Arrivals by Country of Origin – North America (%), 2007–2011
Figure 38: Sweden – International Arrivals by Country of Origin – South and Central America (%), 2007–2011
Figure 39: Sweden – International Arrivals by Purpose of Visit (%), 2007–2011
Figure 40: Sweden – International Arrivals by Purpose of Visit (%), 2011–2016
Figure 41: Sweden – Inbound Business Tourist Volume (Thousand), 2007–2011
Figure 42: Sweden – Inbound Business Tourist Volume (Thousand), 2011–2016
Figure 43: Sweden – Inbound Leisure Tourist Volume (Million), 2007–2011
Figure 44: Sweden – Inbound Leisure Tourist Volume (Million), 2011–2016
Figure 45: Sweden – Inbound Other Tourist Volume (Million), 2007–2011
Figure 46: Sweden – Inbound Other Tourist Volume (Million), 2011–2016
Figure 47: Sweden – Total International Departures (Million), 2007–2011
Figure 48: Sweden – Total International Departures (Million), 2011–2016
Figure 49: Sweden – Number of International Departures by Destination (%), 2011–2016
Figure 50: Sweden – International Departures – Africa (%), 2007–2011
Figure 51: Sweden – International Departures to Leading Four Asia-Pacific Countries (%), 2007–2011
Figure 52: Sweden – International Departures to Leading Five European Countries (%), 2007–2011
Figure 53: Sweden – International Departures – North America (%), 2007–2011
Figure 54: Sweden – International Departures to South and Central American Countries (%), 2007–2011
Figure 55: Sweden – International Departures by Purpose of Visit (%), 2007–2011
Figure 56: Sweden – International Departures by Purpose of Visit (%), 2011–2016
Figure 57: Sweden – Outbound Business Tourist Volume (Million), 2007–2011
Figure 58: Sweden – Outbound Business Tourist Volume (Million), 2011–2016
Figure 59: Sweden – Outbound Leisure Tourist Volume (Million), 2007–2011
Figure 60: Sweden – Outbound Leisure Tourist Volume (Million), 2011–2016
Figure 61: Sweden – Outbound Other Tourist Volume (Thousand), 2007–2011
Figure 62: Sweden – Outbound Other Tourist Volume (Thousand), 2011–2016
Figure 63: Sweden – Number of Overnight Stays (Million), 2007–2011
Figure 64: Sweden – Number of Overnight Stays (Million), 2011–2016